Music Research's History
Music Research has conducted its unique, consumer-based Record
surveys in Southern California’s cultural “melting pot”
continuously, since 1974. The system began as a multi-media,
auditorium-based experience (the forerunner of today’s “auditorium
testing”), conducted in week-end sessions at the Preview House
in Los Angeles, with 300 “wired” respondents, holding
electronic ratings dials, and wearing galvanic skin sensors!
Since those early days, the same basic questions have been asked
of respondents in each survey. The database and statistical measurements
of survey results are updated with each new session, to
produce reliable statistical “norms” (mean and standard
deviation) for responses to each of the basic test measures. Updated
norms are produced for hundreds of key demographic and behavioral
“subgroups” of each new survey audience. Millions of
Southern California music lovers have given their opinions in MRC’s
surveys over the past three decades.
MRC's new MusicLovers® and Record Test OnlineSM surveys were introduced
in 2004. MusicLovers® Surveys provide instant access to responses from the
national and international MusicLovers® Panel, while "RTO" includes all the
features of the legendary Record Test survey. Both services
offer secure streaming of one or more tracks at extremely reasonable rates.
ML Surveys provide longer-term online exposure, while the more comprehensive
RTO offers faster survey completion.
Got a Hit? MusicLovers® Survey can help you
MRC’s entry-level service is ideal for
Independent labels, publishers, artists, writers and producers who
seek accurate information about their songs, but don’t have
huge budgets to work with.
MusicLovers® Survey features:
Exclusive “Pick of the Web” charts – Prove you’ve
got hit potential when results for your song are compared to hits from
indi- and major-label artists. MRC’s results are ideal for
presentation to investors, talent scouts, artist managers, music
publishers, record producers, lawyers, and label execs.
Links directly from survey to your website – Hook up with fans
interested in your artist and buying products from the artist’s
own or affiliated website.
- Positive Ratings, Request and Purchase Intentions –
Easy-to-read graphs show you how likely it is that people are going to
like, request, and buy your music.
Demographics Matrix – See how your songs rate on a 1-10 scale.
Learn which market segments are most interested in your songs and where
to best focus your marketing dollars to maximize interest and generate
requests and purchases.
Password-Protected Online Access for Clients - View results anytime,
anywhere, with MRC online. Search by artist and print from any computer
with internet access!
MRC’s flagship service, designed for music professionals
who require the most detailed analysis of Artist and Song acceptance.
The Record Test℠
- 500 listener interviews (Nationwide), balanced by age, sex, and
- Exclusive “Hit Forecaster” - Get the most reliable
Market Potential projections available anywhere, based on comparisons of
results to Billboard chart activity and our music-consumer research experience
developed over three decades.
- Positive Ratings, Request and Purchase Intentions – Learn which market
segments are most interested in your songs and where to best focus
your marketing dollars to maximize interest and generate requests and
- Listener Acceptance by Format – See how music fans with varying tastes
rate your music on easy to understand scales and graphs
- Artist Familiarity – Find out who is familiar with your artist, who
the fans really are, and where they may be best exposed to your hits.
- Internet Download Intentions – Know the preferences of Music
Downloaders, often great indicators of hits to come. Find out what
they think about requesting and downloading your tracks online.
- Listener Comments – What are music fans really thinking about your
artist and songs? Find out through actual real and uncensored
- Password-Protected Online Client Access - View your reports anytime, from anywhere, with
MRC online. Search by the artists you’ve tested, download .pdf
reports and print from any computer with internet access!
- MusicLovers® – Receive value-added exposure and
customized results from our online panel members. Access our exclusive
“Pick of the Web” charts to see how your songs compare to those
from indi- and major-label artists. Link your website to fans interested in buying
your CD or learning more about your artist.
The Record Test℠ is simply
the most user-friendly, comprehensive and predictive music marketing research
Please feel free to contact us or e-mail us for more information.