Muffin is one of the many, new music apps or technologies which use some clever mathematical formulas to work out what kind of music we like!
Muffin can be embedded into Itunes and Facbook as well as being used on its ow website http://www.mufin.com/us. It looks at your current music, learns the tempo, instruments and other musical components. It then suggest tracks which are similar (well similar if based upon the criteria like tempo etc!).
Muffin is not unique and we have seen similar technology being pushed. Why the sudden increase is services like Muffin? Simply that traditionally the majority of consumers ‘found new’ music by watching TV and listening to Radio. This worked when there were only a few channels the nation watched, or only a few radio stations. However, in the world of mass media we have witnessed not only music shows being given their own channels (good) and hence coming off the main networks (bad), but via the net we have witnessed a fragmentation of the audience.
So along with the fact that there is now MORE music than ever, and that none of us know about it or have the time sift through it it seems that that why there is the demand for Muffins!