Hot on the heels of my streaming versus downloads rant we have this:
Pret A Manger (or however you spell it) offers free Wifi!
Now, this is not new for our US readers, in that there are whole CITIES which have free WiFi (even though I believe one of Bush’s last acts as Da Presidente is to have said no federal help there as its bad for the market or something. But its ok to throw tons of money at badly run car companies). For those of us though, stuck on this wee Island its very cool. Most coffee houses charge, or at least embarrass you into asking for a pin or password, which means you have to order something.
Not here though. No. Here they have worked out that if people are encouraged to stay, then they might get the tummy rumbles, or thirsty. Where better to have lots of people all getting tumbles and thirsty than in a coffee shop/restaurant. Clever that.
What does this mean? It means that if the market place works as it should (just as its proven to so well in the financial industry) then all the other coffee houses MIGHT follow suite. THEN, at that point, Ill be more pro streaming, as I can pop in somewhere, get a coffee and watch something from my PS3 at home streaming to my PSP in my pocket.
As long as the signal works in the loo too, I’m sorted.